Benue’s Creative Sector Gains New Momentum As Governor Alia Expands Support
Across Nigeria, state governments are increasingly recognising the economic and social value of the creative sector. In Benue State, a quiet but steady shift is taking shape as the administration of His Excellency Rev. Fr. Dr. Hyacinth Iormem Alia shows growing interest in cultural development, youth engagement and creative enterprise.
Over the past year, the Governor has made a series of gestures, appointments and interventions that signal a renewed focus on entertainment, fashion, arts and grassroots talent development. Together, these efforts are beginning to form the foundation of a more coordinated creative ecosystem.
One of the most visible moments of this shift occurred at the fifth edition of Men Fashion Week Benue (MFWB), held in Makurdi in November 2025. The Governor’s appearance on the runway surprised guests and drew national attention, but beyond the theatrics was a broader message: the state is ready to acknowledge and support the creativity emerging from its young people. The event, founded by designer and creative director Jamal Jamilu, has grown into a significant cultural platform, and the Governor used the occasion to announce a support package for the project.
This engagement is part of a larger strategy. Earlier in the year, Governor Alia convened leading figures in Benue’s creative industry, including representatives from music, fashion, cultural festivals and film. The discussions focused on how to better coordinate the state’s cultural calendar, support local talent and create opportunities for youth-led enterprises. That meeting produced a harmonised programme titled “Christmas Celebrations in Benue,” which is designed to bring existing creative events together under a unified framework.
The Governor has also recognised individual achievements. In August, he hosted a special reception for football star Francesca Ordega following her Africa Women Cup of Nations victory with the Super Falcons. The event highlighted the importance of celebrating Benue-born achievers and supporting their continued growth. Similar encouragement has been extended to musicians, performance artists and local entrepreneurs through direct engagements and appearances at creative venues within the state capital.
A number of strategic appointments have further signalled the administration’s interest in strengthening the cultural sector. The appointment of globally recognised musician Innocent “2Baba” Idibia as Adviser on Entertainment and Community Outreach stands out as a notable step. Other appointees with experience in fashion, event planning and cultural management now contribute to a growing network of support within government.
Beyond official roles, the Governor has made an effort to connect with creative and hospitality businesses across Makurdi. These stops, often unannounced, have included visits to restaurants, lounges and emerging entertainment hubs, where he interacts directly with young entrepreneurs and small business owners. For many, these visits serve as encouragement in a sector where visibility and validation matter.
While the full impact of these initiatives will unfold over time, the response from creative practitioners in the state has been largely positive. Many see the recent engagements as the beginning of a stronger partnership between government and the cultural sector, one that recognises the potential for job creation, tourism, innovation and youth empowerment.
Benue’s creative community is diverse, stretching from fashion to music, visual arts, dance, film and cultural festivals. With continued collaboration, the state has the opportunity to deepen its presence in Nigeria’s creative economy. For practitioners like Mshelia Jamal Jamilu, who continue to build platforms such as Men Fashion Week Benue, the emerging support provides momentum and visibility. For others working behind the scenes, it represents growing acknowledgment of their contributions and potential.
As the sector evolves, it is becoming clear that Benue’s creative energy is one of its greatest assets. The emerging partnership between creators, communities and the state offers a promising path toward unlocking that potential for broader social and economic impact
